LinkedIn is a powerful platform for businesses to reach professionals and other businesses. However, running a successful LinkedIn advertising campaign requires niche expertise and knowledge of the platform. That’s where a LinkedIn advertising agency can help. But with so many options out there, how do you choose the right one for your business? After all, it is quite easy to claim LinkedIn expertise with such low barriers to entry. Here are some tips to help you make the right choice.
Look for relevant experience
Look for agencies that have experience working with businesses in your industry or with similar objectives. This can help ensure that they have a deep understanding of your target audience and can create campaigns that resonate with them.
Check for multi-channel experience - specifically organic social.
If the agency only talks about LinkedIn as a standalone channel – move on to the next. To run effective B2B LinkedIn marketing campaigns, the agency must understand how LinkedIn fits into the overall strategy and how you can leverage LinkedIn to support other channels.
Another good measure of an agency is to ask about their own organic social channel on LinkedIn. Agencies are B2B and if they don’t leverage organic social, odds are, they will struggle to launch the right paid campaigns for you.
Check their track record
Don’t just take the agency’s word for it – check their track record. Look for case studies or examples of successful LinkedIn campaigns they have run for other clients. This can give you a sense of their capabilities and whether they are a good fit for your business.
Ask if they work with sales teams as well
A good LinkedIn marketing agency will build close relationships with the sales teams. After all, LinkedIn is more than just a marketing channel. Check if the agency has any ideas of social selling and you’ll get a gauge on whether they will be able to help you craft effective B2B campaigns.
Evaluate their team
A LinkedIn advertising campaign requires a team effort, so it’s important to evaluate the agency’s team. More specifically, check who will be doing the day to day work. Look for agencies that have a team of experts in areas such as campaign strategy, creative design, and data analysis. This can ensure that your campaign is well-rounded and optimized for success. Bonus points for agencies with personnel that have client side experience.
Consider their approach to reporting
A good LinkedIn advertising agency should be transparent about their reporting and provide regular updates on campaign performance. They should be able to report on both demand generation and demand capture metrics. Ask them about their reporting process and what type of insights can they provide. This can help you stay on top of your campaign and gain insights for your whole team.
Conclusion
In conclusion, choosing the right LinkedIn advertising agency requires research and careful evaluation. Look for an agency with relevant experience, a track record of success, a strong team, transparent reporting, and a willingness to collaborate. By taking the time to choose the right agency, you can set your business up for success on LinkedIn.