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As a B2B marketer, you know that clean and accurate data is the key to success. However, it’s not just about having data, it’s about having access to results driven data. That’s where B2B data enrichment comes in.
The B2B SaaS industry has faced several challenges this year, including market uncertainty, reduced marketing budgets, and substantial changes in the marketing mix.
LinkedIn advertising has grown significantly over the last couple of years. With unique access to professional data, it is the perfect advertising solution for B2B marketers.
Let’s be honest. Traditional lead generation strategies and gimmicks are not as effective as before. No one wants to get another phone call from a business they downloaded content from. In fact, the reality is that most people won’t answer calls from numbers they don’t recognise.
Response times to inbound leads has always been a critical factor for conversion rates.If you are not on the phone with your leads, your competitors are. Lead response time can make or break a team’s success.
Email marketing is still an effective tool to reach your ideal customers. According to the Content Marketing Institute, 87% of B2B email marketers claim that email is their go-to solution for free organic channel distribution.