I started my career in an agency.
Like most people, I knew Google was going to be the best thing since sliced bread and revolutionize digital marketing.
So I did whatever I could to learn about Google Ads.
- I joined Google Competitions.
- I followed more senior marketers like a lost puppy.
- I launched my own websites and ran Google Ads campaigns.
- I wrestled over some accounts with massive budgets.
But I quickly noticed something.
The massive budgets agency got to play with worked great for big brands.
But what about the smaller businesses or ones without million dollar budgets?
That’s when I decided to hop off agency and hunker down in start ups and small businesses to test some real grass roots strategies.
Then I discovered something surprising……