These are the important B2B marketing and sales stats you need to know. Whether you’re looking for trends, insights, or facts, this article provides you with the information you need for your B2B marketing or sales plan in 2023.
-30%
Buyers are inundated with outreach from sales teams. They are less responsive.
5%
There is a limited window of opportunity to influence buyers
68%
Traditional sales methods are failing and organisations are struggling to hit their goals.
6%
Everyone is talking about sales and marketing alignment but the numbers speak for themselves.
87%
According to LinkedIn’s 2022 State of Sales data.
81%
External factors such as talent shortages have impacted sales cycles.
68%
The pandemic disrupted the sales process. Both permanently and postively.
Sources: State of Sales 2022 LinkedIn
8 / 10
Chief Marketing Officers are fostering connections with other top-level executives across the organization.
6 / 10
In-person events have been identified as the most effective channel for B2B marketing.
7 / 10
Lead Generation (36%) receives the highest share of B2B budget allocation followed by Brand Building (30%) and Demand Generation (20%).
2 / 3
The CMO’s role has gained greater significance among C-suite executives, resulting in evolving responsibilities that have a more direct impact on the company’s bottom line.
1 / 2
In an ever-changing tech environment, technical skills are in high demand.
Sources: B2B Benchmark Report
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