These are the important B2B marketing and sales stats you need to know. Whether you’re looking for trends, insights, or facts, this article provides you with the information you need for your B2B marketing or sales plan in 2023.
Buyers are inundated with outreach from sales teams. They are less responsive.
There is a limited window of opportunity to influence buyers
Traditional sales methods are failing and organisations are struggling to hit their goals.
Everyone is talking about sales and marketing alignment but the numbers speak for themselves.
According to LinkedIn’s 2022 State of Sales data.
External factors such as talent shortages have impacted sales cycles.
8 / 10
Chief Marketing Officers are fostering connections with other top-level executives across the organization.
6 / 10
In-person events have been identified as the most effective channel for B2B marketing.
7 / 10
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