These are the important B2B marketing and sales stats you need to know. Whether you’re looking for trends, insights, or facts, this article provides you with the information you need for your B2B marketing or sales plan in 2022.
-30% drop in response rates
Buyers are inundated with outreach from sales teams. They are less responsive.
5% of a typical buyer purchase journey is spent with a sales rep
There is a limited window of opportunity to influence buyers
68% of organisations missed their sales targets in July 2022
Traditional sales methods are failing and organisations are struggling to hit their goals.
6% of leads identified by sales are nurtured by marketing in APAC
Everyone is talking about sales and marketing alignment but the numbers speak for themselves.
87% of sellers at enterprise orgs use sales tech once a week
According to LinkedIn’s 2022 State of Sales data.
81% of sellers saw a lost deal or delay due to decision makers changing roles.
External factors such as talent shortages have impacted sales cycles.
68% of buyers say working remotely has made buying easier
The pandemic disrupted the sales process. Both permanently and postively.
Sources: State of Sales 2022 LinkedIn
