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These are the important B2B marketing and sales stats you need to know. Whether you’re looking for trends, insights, or facts, this article provides you with the information you need for your B2B marketing or sales plan in 2022.
Let’s be honest. Traditional lead generation strategies and gimmicks are not as effective as before. No one wants to get another phone call from a business they downloaded content from. In fact, the reality is that most people won’t answer calls from numbers they don’t recognise.
Response times to inbound leads has always been a critical factor for conversion rates.If you are not on the phone with your leads, your competitors are. Lead response time can make or break a team’s success.
Email marketing is still an effective tool to reach your ideal customers. According to the Content Marketing Institute, 87% of B2B email marketers claim that email is their go-to solution for free organic channel distribution.

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