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Demand generation marketing is seen as the most straightforward path to revenue growth for B2B businesses. Despite this, businesses often confuse demand capture strategies with demand generation.
Creating B2B brand awareness is a critical step that impacts your entire revenue generation program. You might wonder at first why brand awareness matters with B2B. Isn’t it more important in the B2C world?
Managing sales and marketing alignment is essential for maximum performance from both teams. Once you synchronize your two teams, you will accelerate revenue and boost demand generation. Here are some of the best practices for doing that.
2020 was a tough nut to crack. COVID 19 upended business as usual and threw us into the unknown. There were a lot of dynamic variables that made each situation unique — that means, there was no universal blueprint for it. Our client’s had to rework their digital marketing strategies and balance a number of elements such as performance, branding, and strategy. Luckily, we started 2021 with a bang!

I’m a seasoned Digital Marketing Consultant with over 11,700 hours of hands-on platform experience. Let’s discuss how I can help you unlock the full potential of your digital marketing.


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