The days when marketing teams handed sales leads and hoped revenue would follow are long gone. In today’s B2B marketplace, B2B buyers have shifted their expectations and buying habits, making the traditional funnel obsolete. The B2B landscape isn’t changing, it has changed.
The best way to maximise your sales leads is to determine which ones are most valuable for your business. It is crucial to run all leads through a lead qualification checklist since not all leads are created equal.
I’m a seasoned Digital Marketing Consultant with over 11,700 hours of hands-on platform experience. Let’s discuss how I can help you unlock the full potential of your digital marketing.
