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Managing sales and marketing alignment is essential for maximum performance from both teams. Once you synchronize your two teams, you will accelerate revenue and boost demand generation. Here are some of the best practices for doing that.
2020 was a tough nut to crack. COVID 19 upended business as usual and threw us into the unknown. There were a lot of dynamic variables that made each situation unique — that means, there was no universal blueprint for it. Our client’s had to rework their digital marketing strategies and balance a number of elements such as performance, branding, and strategy. Luckily, we started 2021 with a bang!
The days when marketing teams handed sales leads and hoped revenue would follow are long gone. In today’s B2B marketplace, B2B buyers have shifted their expectations and buying habits, making the traditional funnel obsolete. The B2B landscape isn’t changing, it has changed.
The best way to maximise your sales leads is to determine which ones are most valuable for your business. It is crucial to run all leads through a lead qualification checklist since not all leads are created equal.

I’m a seasoned Digital Marketing Consultant with over 11,700 hours of hands-on platform experience. Let’s discuss how I can help you unlock the full potential of your digital marketing.


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