Demand Generation vs Demand Capture
contents Demand generation marketing is seen as the most straightforward path to revenue growth for B2B businesses. Despite this, businesses often confuse demand capture strategies with demand creation. Figuring out the differences between demand capture and demand creation is pivotal to the success of your revenue generation tactics. It can influence your entire strategy, from […]
The 5 stages of B2B Brand Awareness
contents Creating B2B brand awareness is a critical step that impacts your entire revenue generation program. You might wonder at first why brand awareness matters with B2B. Isn’t it more important in the B2C world? It’s important not to confuse “B2B” and “corporation”. There are no faceless entities here. Though most B2B buying decisions go […]
Sales And Marketing Alignment Strategies
contents Managing sales and marketing alignment is essential for maximum performance from both teams. Once you synchronize your two teams, you will accelerate revenue and boost demand generation. Here are some of the best practices for doing that. #1: Shared Goals Shared goals are a surprisingly underutilised component of sales and marketing alignment. However, they […]
Our First Clutch Review!
2020 was a tough nut to crack. COVID 19 upended business as usual and threw us into the unknown. There were a lot of dynamic variables that made each situation unique — that means, there was no universal blueprint for it. Our client’s had to rework their digital marketing strategies and balance a number of elements such as performance, branding, and strategy. Luckily, we started 2021 with a bang!
The Ultimate Guide To Pipeline Marketing
contents The days when marketing teams handed sales leads and hoped revenue would follow are long gone. In today’s B2B marketplace, B2B buyers have shifted their expectations and buying habits, making the traditional funnel obsolete. The B2B landscape isn’t changing, it has changed. Marketing and sales teams must work closely together to identify, attract, and […]
The Essential Lead Qualification Checklist
contents The best way to maximise your sales leads is to determine which ones are most valuable for your business. It is crucial to run all leads through a lead qualification checklist since not all leads are created equal. If you spend time on leads that won’t convert, you’ll risk losing out on the ones […]
