Dear Growth Enthusiast:
Hi, I’m David Fei.
Over the last 10 years, I’ve been honing my skills in digital marketing. More specifically, I’ve chosen to specialise in lead generation.
As you’ll see in a minute, I’ve developed a digital marketing lead generation system that actually generates high quality leads which produce revenue.
But you might be surprised to hear that, before I figured out the secret to intent-driven leads, I struggled with lead generation and spent a lot of advertising dollars figuring out the best way to go about it.
I accidently landed in lead generation after starting my first in-house role.
Like most people, I knew digital marketing going to be the new frontier in generating leads.
So I did whatever I could to learn about digital marketing lead generation.
And I quickly noticed something.
Leads are not created equal. In fact, most “leads” won’t purchase just because they gave you their contact details.
But what about the sales team, isn’t sales their problem?
After smashing the sales teams with leads and generating pitiful revenue. I decided to hop off the “lead” bandwagon and focus on lead generation strategies that actually drive revenue.
I discovered something surprising……
After years in the industry, I FINALY discovered a system that worked and generated leads that the sales team loved.
I realised that:
Businesses are able to generate leads easily, but unfortunately leads don’t pay the bills.
That you will never overtake your competition if you run the same strategies or try and replicate what everyone else is doing.
Instead, I’ve discovered that there are certain TYPES of “intent” that generates revenue even Google is not able to forecast and that this “intent” creates new demand for businesses.
AND MOST IMPORTANT OF ALL, YOU NEED TO STRATEGICALLY STRUCTURE YOUR CAMPAIGNS TO LEVERAGE THIS INTENT AND CAPTURE DEMAND EFFECTIVELY.
I turned this “light bulb moment” into a system that grew triple digit revenue growth for multiple clients within 6 months.