LEAD GENERATION DIGITAL MARKETING EXPERT

David Fei

David aims to support any established lead generation business, regardless of niche, in developing a clear and engaging strategy for attracting more qualified leads and expanding their business.

Last Updated

June 14, 2025 5:47 pm

Hi, David Fei here.

For a decade, I’ve been laser-focused on mastering the art of digital marketing – specifically, the science of lead generation. And let me tell you, it hasn’t been a walk in the park.

Because here’s the hard truth: Strip away the jargon, and you’ll find that most “lead generation” is fundamentally broken. You get contact details, sure. But do you get revenue? For some time while I was a novice, I was burning through ad dollars, chasing strategy after strategy, getting precisely nowhere with leads that simply wouldn’t convert.

My Early Forays Even Infuriated My Sales Team.

I learned this painful lesson from my own early forays. My initial strategy, which was fixated on meeting obscure KPIs centred on lead volume was the fatal mistake that enraged the sales team.

I was gathering contact information but failed to recognise a crucial truth: simply owning information about someone does not signal purchase intent.

The sales team was angered by the lack of quality, not the lack of volume. They needed leads that were motivated to buy, not just a big list of contacts.

I know this pain intimately because I lived it. It took investing cold hard cash, analyzing the data, and feeling the frustration firsthand to truly understand this dynamic.

Then — BAM! — I Had a Breakthrough

After years of battling the lead generation beast, I finally unlocked a scalable system. A system that doesn’t just generate leads, but generates revenue-producing leads. A system that the sales team finally loved.

Here’s what I discovered:

Easy leads are everywhere. Intent leads are rare. Anyone can collect contact details. But converting those details into paying customers? That’s the struggle. It’s not easy, and don’t let anyone else tell you otherwise.
Following the herd guarantees mediocrity. Copying your competitors’ strategies? Chasing the same trends? You’ll always be one step behind. True dominance comes from forging your own path.
Intent is the hidden goldmine. There are specific types of intent that signal high-value leads. Most businesses completely miss them because they’re harder to track and leverage.
Demand isn’t always found, it can be created. We don’t have to wait for customers to come to us. We can strategically generate new demand.
Strategic Structure is the linchpin. It’s not just about tactics. It’s about building a campaign framework designed to create, capture and convert these high-intent opportunities at scale.

That’s When I Asked Myself: “Could This System Work for Other People Too?”

This “lightbulb moment” wasn’t just a thought – it was a transformation. It became the system that propelled multiple lead generation clients to triple-digit revenue growth in just six months.