DIGITAL MARKETING CONSULTANT

David Fei

I transform digital marketing lead generation through a unique mix of execution, advisory and training. Leverage over 11700+ hours of execution expertise and a portfolio of proven lead generation strategies for multiple industries.

Last Updated

April 20, 2024 2:57 pm

Dear Growth Enthusiast:

Hi, I’m David Fei.

Over the last 10 years, I’ve been honing my skills in digital marketing.

More specifically, I’ve chosen to specialise in lead generation.

As you’ll see in a minute, I’ve developed a digital marketing lead generation system that actually generates high quality leads which produce revenue.

But you might be surprised to hear that, before I figured out the secret to intent-driven leads, I struggled with lead generation.

I spent a lot of advertising dollars and tested numerous strategies to determine the most effective approach.

My First Foray Into Lead Generation Angered The Sales Team

I accidentally landed in lead generation after starting my first in-house role.

Like most people, I knew digital marketing was going to be the new frontier in generating leads.

So I did whatever I could to learn about digital marketing lead generation.

I followed more senior marketers like a lost puppy.
I launched my own websites and ran lead generation strategies.
I joined all the forums and Reddits.
I daydreamed about lead generation strategies in the shower.

And I quickly noticed something.

LEADS ARE NOT CREATED EQUAL.

In fact, most “leads” won’t purchase just because they gave you their contact details.

But what about the sales team, isn’t sales their problem?

That was my initial thought as well.

After smashing the sales teams with countless leads and generating pitiful revenue. I decided to hop off the “lead” bandwagon and focus on lead generation strategies that actually drove real revenue.

I discovered something surprising……

Then — BAM! — I Had a Breakthrough

After years in the industry, I FINALY discovered a system that worked and generated leads that the sales team loved.

I realised that:

Businesses are able to generate leads easily, but unfortunately leads don’t pay the bills.

That you will never overtake your competition if you run the same strategies or try and replicate what everyone else is doing.

Instead, I’ve discovered that there are certain TYPES of “intent” that generates revenue producing leads but most businesses are blindsided by these opportunities because they are difficult to track

That we don’t have to wait around for business, instead we can creates new demand for ourselves.

AND MOST IMPORTANT OF ALL, YOU NEED TO STRATEGICALLY STRUCTURE YOUR CAMPAIGNS TO LEVERAGE THESE OPPORTUNITIES AND CAPTURE DEMAND EFFECTIVELY.

I turned this “light bulb moment” into a system that drove triple digit revenue growth for multiple lead generation clients within 6 months.