Lead Generation Digital Marketing Audit
Discover the easiest opportunities for growth with a straightforward digital marketing audit.
Our audit pinpoints the fastest ways to improve your lead generation from digital marketing.
From Australia's Most Trusted Digital Marketing Consultant
Ben Scemma
David was also able to increase the volume of marketing and sales-qualified leads while maintaining a healthy ROI.
James
David has been the key driving force behind the significant ROI in both the financial aspect and perspective.
Niek Dekker
I can't share the specific results, but David was able to double lead flow while bringing the cost per lead down.
Siobhan Ashleigh
Their deep understanding of digital advertising channels and the B2B marketing space was impressive.
The Harsh Truth About Digital Marketing Lead Generation
Only 4% of your target market is likely ready to buy at any given time according to average lead conversion rates. The reality is that your competitors are likely competing for the same 4% by bidding on the same keywords and employing similar strategies. To excel, you must capture demand in an unparalleled way.
That leaves a vast majority of potential opportunities—96%, to be precise—untapped. Historically, marketing efforts have intensely focused on the small 4% ready to buy, often leaving the remaining 96% overlooked and neglected. This oversight represents untapped opportunities for growth.
This is where I come in.
I’ll help you structure your campaigns so
- We can create demand by building trust, adding value and educating your target audience.
- Capture demand when your prospective customers are ready to buy, making sure they know to buy from you.
Meet David Fei
Here is my story.
Hi, David Fei here.
For a decade, I’ve been laser-focused on mastering the art of digital marketing – specifically, the science of lead generation. And let me tell you, it hasn’t been a walk in the park.
Because here’s the hard truth: Strip away the jargon, and you’ll find that most “lead generation” is fundamentally broken. You get contact details, sure. But do you get revenue? For some time while I was a novice, I was burning through ad dollars, chasing strategy after strategy, getting precisely nowhere with leads that simply wouldn’t convert.
My Early Forays Even Infuriated My Sales Team.
Giving away contact info doesn’t equal purchase intent. Focusing on quantity to meet obscure KPIs was the fatal flaw. It wasn’t about more leads, but better leads – leads driven by genuine intent to buy.
Then — BAM! — I Had a Breakthrough
After years of battling the lead generation beast, I finally unlocked a scalable system. A system that doesn’t just generate leads, but generates revenue-producing leads. A system that the sales team finally loved.
Here’s what I discovered:
- Easy leads are everywhere. Intent leads are rare. Anyone can collect contact details. But converting those details into paying customers? That’s the struggle. It’s not easy, and don’t let anyone else tell you otherwise.
- Following the herd guarantees mediocrity. Copying your competitors’ strategies? Chasing the same trends? You’ll always be one step behind. True dominance comes from forging your own path.
- Intent is the hidden goldmine. There are specific types of intent that signal high-value leads. Most businesses completely miss them because they’re harder to track and leverage.
- Demand isn’t always found, it can be created. We don’t have to wait for customers to come to us. We can strategically generate new demand.
- Strategic Structure is the linchpin. It’s not just about tactics. It’s about building a campaign framework designed to create, capture and convert these high-intent opportunities at scale.
That’s When I Asked Myself: “Could This System Work for Other People Too?”
This “lightbulb moment” wasn’t just a thought – it was a transformation. It became the system that propelled multiple lead generation clients to triple-digit revenue growth in just six months.
I've worked with over 100+ of the fastest growing accounts and organisations in Australia.
How I Stack Up
David Fei Digital
- Success metrics are Ad CAC, Opportunities, Closed Deals and Incremental Revenue Growth.
- Deploys bespoke demand strategies.
- Monitors your revenue performance by using CRM data, not just platform metrics.
- Aligns with your sales teams to maximise revenue.
- Generates "covert" leads that your competitors don't know about.
Other Options
- Success metrics are conversions, leads and.... clicks.
- Runs an audit on the competition and recommends "gaps" in strategies.
- Only looking at in-platform ad metrics and not reporting from the CRM.
- Works only with the marketing team.
- Treats all form submissions as a lead.
Frequently Asked Questions
As a general rule of thumb, I recommend a minimum monthly ad budget of at least $10k AUD to be able to launch effective campaigns.
I normally deploy a hybrid approach to demand capture and demand generation. That means you’ll be able to see demand capture results within 2 weeks of launch.
At any given time, as much as 96% of your target audience might not be in the active phase of looking to buy a product or service – but that doesn’t mean they won’t be in the future. Demand creation is designed to engage this segment with innovative strategies that not only influence but also educate potential customers.
On the flip side, demand capture focuses on the remaining 4% who are ready to take immediate action. Here, the goal is to outperform your competitors and seize these direct opportunities for conversion.
Leverage standalone websites I have built and drive intent-driven leads from day 1. Take the risk out of delivery with proven frameworks and strategies.
