Trusted Lead Generation Digital Marketing Expertise
Ben Scemma
Senior Growth Marketing Manager, Lightspeed
David was also able to increase the volume of marketing and sales-qualified leads while maintaining a healthy ROI.
James
Director Of Legal Operations, Legal Services
David has been the key driving force behind the significant ROI in both the financial aspect and perspective.
Niek Dekker
Head of Marketing, Eftsure
I can't share the specific results, but David was able to double lead flow while bringing the cost per lead down.
Siobhan Ashleigh
Head of Marketing HowToo
Their deep understanding of digital advertising channels and the B2B marketing space was impressive.
Finally, a Google Ads course that shows you exactly how to get more high quality leads on Google step-by-step.
Even if... you’ve struggled with lead quality in the past
Even if... you’re new to Google Ads
Even if... you’ve thought to yourself “Google Ads is too expensive”
Even if... you think you can get more out of Google Ads
Meet Your Instructor: David Fei
I transform lead generation businesses through a unique mix of execution, training and advisory. Leverage over 11700 hours of execution expertise and a portfolio of proven strategies for multiple industries.
Hi, David Fei here.
For a decade, I’ve been laser-focused on mastering the art of digital marketing – specifically, the science of lead generation. And let me tell you, it hasn’t been a walk in the park.
Because here’s the hard truth: Strip away the jargon, and you’ll find that most “lead generation” is fundamentally broken. You get contact details, sure. But do you get revenue? For some time while I was a novice, I was burning through ad dollars, chasing strategy after strategy, getting precisely nowhere with leads that simply wouldn’t convert.
My Early Forays Even Infuriated My Sales Team.
Giving away contact info doesn’t equal purchase intent. Focusing on quantity to meet obscure KPIs was the fatal flaw. It wasn’t about more leads, but better leads – leads driven by genuine intent to buy.
Then — BAM! — I Had a Breakthrough
After years of battling the lead generation beast, I finally unlocked a scalable system. A system that doesn’t just generate leads, but generates revenue-producing leads. A system that the sales team finally loved.
Here’s what I discovered:
Easy leads are everywhere. Intent leads are rare. Anyone can collect contact details. But converting those details into paying customers? That’s the struggle. It’s not easy, and don’t let anyone else tell you otherwise.
Following the herd guarantees mediocrity. Copying your competitors’ strategies? Chasing the same trends? You’ll always be one step behind. True dominance comes from forging your own path.
Intent is the hidden goldmine. There are specific types of intent that signal high-value leads. Most businesses completely miss them because they’re harder to track and leverage.
Demand isn’t always found, it can be created. We don’t have to wait for customers to come to us. We can strategically generate new demand.
Strategic Structure is the linchpin. It’s not just about tactics. It’s about building a campaign framework designed to create, capture and convert these high-intent opportunities at scale.
That’s When I Asked Myself: “Could This System Work for Other People Too?”
This “lightbulb moment” wasn’t just a thought – it was a transformation. It became the system that propelled multiple lead generation clients to triple-digit revenue growth in just six months.
I've worked with over 100+ of the fastest growing accounts and organisations in Australia.
Introducing Google Ads Lead Generation Mastery.
In-Depth Google Ads Training
No fluff or theory. Just actionable materials to get you intent-driven leads within a week.
All About Revenue
If you only want to generate a bunch of emails and count them as leads. This course is not for you. This course is engineered to teach you to deliver leads that drive REVENUE.
The Latest Best Practices
I continue to work in the field and update my courses as strategies get updated.
Designed For Doers
Designed for anyone willing to jump into Google Ads and make some changes.
A Peek Inside of the Course
Here’s a sneak preview of what you’ll learn in Google Ads Lead Generation Mastery
Lead Generation Strategy
Best practice campaign structure for 2025.
How to ramp up campaigns with low budgets from the first day of advertising.
The FStep Technique: my go-to Google Ads strategy.
How to Run Keyword Research
Why obvious keywords don’t work anymore… and what type of keyword works 10x better.
How to find “inferred intent” - keywords that your competition doesn’t know about.
The #1 mistake 99% of people make with keyword research (and how to avoid it).
Optimizing Performance The Right Way
Why you need a scalable landing page expansion process and the way to do it.
The exact step-by-step process I used to optimize performance.
How to leverage, clean and nurture data to feed to Google.
Scaling Revenue
Scripts, processes and checklists that help you make money from your leads
The secret to obtaining revenue FAST.
How confidence intervals can help you make data driven choices.
Next Level Google Ads Training
Updated Versions
Get access to updated and upgraded versions of the program no extra charge.
Direct From The Field
Learn from practical examples and gain real life exposure.
Lifetime Access
You get access to the material for life.
Proven System
A proven system that works.
At Your Own Pace
No need to rush. You can take the course on your own schedule.
Comprehensive
Covers all areas that impact lead generation including topics outside of Google Ads.
Advanced Strategies
Strategies you can only learn from practitioners.
Bonus Material
Learn how to master conversion rate optimization, list building, website optimization and more…
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I’m a seasoned Digital Marketing Consultant with over 11,700 hours of hands-on platform experience. Let’s discuss how I can help you unlock the full potential of your digital marketing.