B2B SaaS Growth Strategies for 2023
The B2B SaaS industry has faced several challenges this year, including market uncertainty, reduced marketing budgets, and substantial changes in the marketing mix.
Side-Project Lead Generation Strategies
Let’s be honest. Traditional lead generation strategies and gimmicks are not as effective as before. No one wants to get another phone call from a business they downloaded content from. In fact, the reality is that most people won’t answer calls from numbers they don’t recognise.
Demand Generation vs Demand Capture
Demand generation marketing is seen as the most straightforward path to revenue growth for B2B businesses. Despite this, businesses often confuse demand capture strategies with demand generation.