I started my career in an agency.
Like most people, I knew Google was going to be the best thing since sliced bread and revolutionize digital marketing.
So I did whatever I could to learn about Google Ads.
- I joined Google Competitions.
- I followed more senior marketers like a lost puppy.
- I launched my own websites and ran Google Ads campaigns.
- I wrestled over some accounts with massive budgets.
But I quickly noticed something.
The massive budgets an agency got to play with worked great for big brands.
But what about the smaller businesses or ones without million dollar budgets?
That’s when I decided to hop off agency and hunker down in start ups and small businesses to test some real grass roots strategies.
Then I discovered something surprising……