contents The sales lead generation process is undergoing a significant transformation. Modern purchasing is no longer a linear journey from awareness to decision but a web of complex interactions. Customers wield unprecedented power, thanks to the vast reservoirs of information at their fingertips. They embark on their purchasing journeys well-informed,
contents Response times to inbound leads has always been a critical factor for conversion rates.If you are not on the phone with your leads, your competitors are. Lead response time can make or break a team’s success. Businesses need to invest in processes, personnel and technology to ensure a frictionless
contents Managing sales and marketing alignment is essential for maximum performance from both teams. Once you synchronize your two teams, you will accelerate revenue and boost demand generation. Here are some of the best practices for doing that. #1: Shared Goals Shared goals are a surprisingly underutilised component of sales
contents The best way to maximise your sales leads is to determine which ones are most valuable for your business. It is crucial to run all leads through a lead qualification checklist since not all leads are created equal. If you spend time on leads that won’t convert, you’ll risk
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