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small business

Digital Marketing Strategy For Real Estate

contents Real estate is a hyper-competitive industry across the world. Unlike some industries where capturing existing demand might suffice, real estate is a proactive arena. You’re competing against other real estate agents who are contacting the exact same pool of prospective buyers and sellers. Not only that, the cycles are

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small business

Mastering Small Business Lead Generation 2024

contents If you’re a small business owner, you’re no stranger to wearing multiple hats. But in the whirlwind of daily tasks, it’s easy to neglect one of the most crucial aspects of your business—lead generation and marketing.  Simply put, marketing is a revenue-generating activity. Without a steady influx of new

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how-to-pick-the-right-linkedin-advertising-agency/
linkedin

How to pick the right LinkedIn Advertising Agency

contents Choosing the right LinkedIn advertising agency is a crucial decision that can significantly impact your brand’s visibility, lead generation, and overall ROI. LinkedIn stands as a powerful platform for B2B marketing, talent acquisition, and brand positioning. With over 700 million professionals actively using the platform, the potential for targeted

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B2B Linkedin Advertising 2023
advertising

LinkedIn Advertising Costs 2024

contents LinkedIn advertising has grown significantly over the last couple of years. With unique access to professional data, it is  the perfect advertising solution for  marketers. Here’s what you should know about LinkedIn advertising costs, options, procedures, and best practices in 2024. LinkedIn Advertising Costs​ The cost of advertising varies widely

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strategy

Side-Project Lead Generation Strategies

contents Let’s be honest. Traditional lead generation strategies are not as effective as before.  No one wants to get another phone call from a business they downloaded content from. In fact, the reality is that most people won’t answer calls from numbers they don’t recognise. No longer can businesses rely

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sales alignment

Everything You Need to Know About Lead Response Time

contents Response times to inbound leads has always been a critical factor for conversion rates.If you are not on the phone with your leads, your competitors are. Lead response time can make or break a team’s success.  Businesses need to invest in processes, personnel and technology to ensure a frictionless

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email marketing

Comprehensive Guide to B2B Email Marketing

Email marketing is still an effective tool to reach your ideal customers. According to the Content Marketing Institute, 87% of B2B email marketers claim that email is their go-to solution for free organic channel distribution.

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strategy

Demand Generation vs Demand Capture

contents Demand generation marketing is seen as the most straightforward path to revenue growth for B2B businesses. Despite this, businesses often confuse demand capture strategies with demand creation. Figuring out the differences between demand capture and demand creation is pivotal to the success of your revenue generation tactics. It can

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brand awareness

The 5 stages of B2B Brand Awareness

contents Creating B2B brand awareness is a critical step that impacts your entire revenue generation program. You might wonder at first why brand awareness matters with B2B. Isn’t it more important in the B2C world?  It’s important not to confuse “B2B” and “corporation”. There are no faceless entities here. Though

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I’m a seasoned Digital Marketing Consultant with over 11,700 hours of hands-on platform experience. Let’s discuss how I can help you unlock the full potential of your digital marketing.

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