contents Managing sales and marketing alignment is essential for maximum performance from both teams. Once you synchronize your two teams, you will accelerate revenue and boost demand generation. Here are some of the best practices for doing that. #1: Shared Goals Shared goals are a surprisingly underutilised component of sales
contents The days when marketing teams handed sales leads and hoped revenue would follow are long gone. In today’s B2B marketplace, B2B buyers have shifted their expectations and buying habits, making the traditional funnel obsolete. The B2B landscape isn’t changing, it has changed. Marketing and sales teams must work closely
contents The best way to maximise your sales leads is to determine which ones are most valuable for your business. It is crucial to run all leads through a lead qualification checklist since not all leads are created equal. If you spend time on leads that won’t convert, you’ll risk
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