B2B Digital Marketer
Demand generation sounds good on paper but it’s not easily achieved. I recommend a pragmatic approach.
Leverage 11700+ hours of hands on experience and find out if demand generation will work for you.
From Australia's Most Trusted Digital Marketing Consultant
Ben Scemma
David was also able to increase the volume of marketing and sales-qualified leads while maintaining a healthy ROI.
James
David has been the key driving force behind the significant ROI in both the financial aspect and perspective.
Niek Dekker
I can't share the specific results, but David was able to double lead flow while bringing the cost per lead down.
Siobhan Ashleigh
Their deep understanding of digital advertising channels and the B2B marketing space was impressive.
The Harsh Truth About Digital Marketing Lead Generation
Only 4% of your target market is likely ready to buy at any given time according to average lead conversion rates. The reality is that your competitors are likely competing for the same 4% by bidding on the same keywords and employing similar strategies. To excel, you must capture demand in an unparalleled way.
That leaves a vast majority of potential opportunities—96%, to be precise—untapped. Historically, marketing efforts have intensely focused on the small 4% ready to buy, often leaving the remaining 96% overlooked and neglected. This oversight represents untapped opportunities for growth.
This is where I come in.
I’ll help you structure your campaigns so
- We can create demand by building trust, adding value and educating your target audience.
- Capture demand when your prospective customers are ready to buy, making sure they know to buy from you.
Meet David Fei
Here is my story.
Dear Growth Enthusiast:
Hi, I’m David Fei.
Over the last 10 years, I’ve been honing my skills in digital marketing.
More specifically, I’ve chosen to specialise in lead generation.
As you’ll see in a minute, I’ve developed a digital marketing lead generation system that actually generates high quality leads which produce revenue.
But you might be surprised to hear that, before I figured out the secret to intent-driven leads, I struggled with lead generation.
I spent a lot of advertising dollars and tested numerous strategies to determine the most effective approach.
My First Foray Into Lead Generation Angered The Sales Team
I accidentally landed in lead generation after starting my first in-house role.
Like most people, I knew digital marketing going to be the new frontier in generating leads.
So I did whatever I could to learn about digital marketing lead generation.
- I followed more senior marketers like a lost puppy.
- I launched my own websites and ran lead generation strategies.
- I signed up to all the forums and Reddits.
- I daydreamed about lead generation strategies in the shower.
And I quickly noticed something.
Leads are not created equal. In fact, most “leads” won’t purchase just because they gave you their contact details.
But what about the sales team, isn’t sales their problem?
That was my initial thought as well.
After smashing the sales teams with countless leads and generating pitiful revenue. I decided to hop off the “lead” bandwagon and focus on lead generation strategies that actually drove real revenue.
I discovered something surprising……
Then — BAM! — I Had a Breakthrough
After years in the industry, I FINALY discovered a system that worked and generated leads that the sales team loved.
I realised that:
Businesses are able to generate leads easily, but unfortunately leads don’t pay the bills.
That you will never overtake your competition if you run the same strategies or try and replicate what everyone else is doing.
Instead, I’ve discovered that there are certain TYPES of “intent” that generates revenue producing leads but most businesses are blindsided by these opportunities because they are difficult to track.
That we don’t have to wait around for business, instead we can creates new demand for ourselves.
AND MOST IMPORTANT OF ALL, YOU NEED TO STRATEGICALLY STRUCTURE YOUR CAMPAIGNS TO LEVERAGE THESE OPPORTUNITIES AND CAPTURE DEMAND EFFECTIVELY.
I turned this “light bulb moment” into a system that drove triple digit revenue growth for multiple B2B clients within 6 months.
I've worked with over 100+ of the fastest growing accounts and organisations in Australia.
How I Stack Up
David Fei Digital
- Success metrics are Ad CAC, Opportunities, Closed Deals and Incremental Revenue Growth.
- Deploys bespoke demand strategies.
- Monitors your revenue performance by using CRM data, not just platform metrics.
- Aligns with your sales teams to maximise revenue.
- Generates "covert" leads that your competitors don't know about.
Other Options
- Success metrics are conversions, leads and.... clicks.
- Runs an audit on the competition and recommends "gaps" in strategies.
- Only looking at in-platform ad metrics and not reporting from the CRM.
- Works only with the marketing team.
- Treats all form submissions as a lead.
Frequently Asked Questions
As a general rule of thumb, I recommend a minimum monthly ad budget of at least $10k AUD to be able to launch effective campaigns.
I normally deploy a hybrid approach to demand capture and demand generation. That means you’ll be able to see demand capture results within 2 weeks of launch.
At any given time, as much as 96% of your target audience might not be in the active phase of looking to buy a product or service – but that doesn’t mean they won’t be in the future. Demand creation is designed to engage this segment with innovative strategies that not only influence but also educate potential customers.
On the flip side, demand capture focuses on the remaining 4% who are ready to take immediate action. Here, the goal is to outperform your competitors and seize these direct opportunities for conversion.
Leverage standalone websites I have built and drive intent-driven leads from day 1. Take the risk out of delivery with proven frameworks and strategies.
