Cost Per Lead Calculator

Cost per lead defines how spend you pay to acquire a single lead. 

CPL is a measure of your marketing efficiency. If your CPL is decreasing, it means your campaigns are getting more efficient and it’s a good sign. If it increases, it means efficiency is decreasing.

• CPL (Cost Per Lead): The cost to acquire one interested potential customer.
• CPC (Cost Per Click): The cost for a single click on your ad, regardless of whether that person becomes a lead.
• CPA (Cost Per Acquisition/Action): The cost to acquire one paying customer or for a user to complete a specific valuable action (like a purchase).

To lower your CPL, you need to either decrease your campaign costs or increase the number of leads you generate for the same cost.