Lead Funnel Conversion Calculator

You can use this calculator to  visualise marketing/sales performance throughout your entire conversion funnel.

Input multiple date ranges to identify trends or directional changes in performance.

The trend graphs allows you to pinpoint where and when performance changes are happening within the funnel.

For instance, you may notice revenue dropping last month and when you interpret the graphs identify that it was due to MQL cvr% dropping.

Note you will generally see some variance in performance but outliers need to be investigated.

After you have identified where the drop offs are occurring and confirmed it is an outlier – contact the relevant owner to work out why performance dropped. From there, develop an action plan to respond to changes in performance.

Yes, you should generally rely on an average when making forecasts. The longer the data range, the move variance you will take into account when forecasting.