Home » Lead Value Calculator
Each Lead Is Worth
$250.00
Estimated Monthly Revenue
$125,000.00
Lead value is a number that tells you how much money a potential customer (a lead) is worth to your business. It lets you figure out how much revenue you can anticipate to make from each lead on average.
Calculating lead value can help you strategically optimize your marketing spend, allocating your budget more effectively to the channels that generate the most valuable prospects.
It is a good practice to recalculate your lead value on a regular basis, such as quarterly or semi-annually.
You should also consider recalculating whenever there are significant changes in your campaigns, changes in sales conversion rates and/or pricing updates.
You can identify which sources generate the most profitable leads, not just the highest volume. This allows you to shift your marketing spend away from low-value channels and double down on the high-performer values. Optimising towards lead values also ensures your marketing objectives are directly tied to revenue.