This tool acts as an alternative to some of the forecasting tools on the market such as the Google Ads Keyword Planner. While the planner forecasts activity on Google, this tool takes your entire conversion performance into account and works backwards from your monthly target.
To get started, simply plug in your key historical or projected inputs—such as your average CPC, conversion rate, and target acquisition volume.
The tool then automatically processes this data to generate a precise forecast
The most accurate way to get this figure is by using the Google Keyword Planner or using an average of your existing activity.
Your Lead Conversion Rate is the percentage of ad clicks that result in a lead (e.g., a form fill or phone call).
Formula: (Total Leads / Total Clicks) × 100.
Where to find it: If you have run campaigns before, check your Google Ads historical data for your “Conversion Rate.” If you are brand new, you can start with a conservative industry benchmark (typically between 2%–5% for many service industries) and adjust it as you gather real data.
This metric tracks how many of your leads actually turn into paying customers.
Formula: (Total Sales / Total Leads) × 100
Where to find it: You will need to look at your internal historical data (such as your CRM or sales spreadsheets). Look at your past few months of activity: if you generated 100 leads and closed 10 deals, your Lead-to-Sale rate is 10%.
Find lead generation digital marketing success here.
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