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Results & Forecast
Lead Velocity Rate
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Trend
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Analyze your lead growth month-over-month and forecast future trends.
Lead Velocity Rate
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Trend
The formula for calculating LVR is straightforward:
Example:
If you had 200 qualified leads last month and 230 this month, your LVR would be:
This indicates a 15% growth in your qualified leads for the current month.
Lead Velocity Rate measures the percentage growth in the number of qualified leads from one month to the next. It answers the question: “Is our pool of potential customers growing, and at what rate?”
LVR provides real-time feedback on your sales and marketing results. It’s a great pulse check and can be used as an early warning system for campaign performance.
A “good” LVR can vary significantly depending on your industry, company size, and growth stage. For instance, a high-growth SaaS company might aim for a higher LVR than a mature B2B service firm.
It’s best to establish a baseline and work to improve the baseline.
Typically, the responsibility for tracking and reporting on Lead Velocity Rate is shared between the sales and marketing departments. Marketing teams are often responsible for the initiatives that generate leads, while sales leaders are keenly interested in the growth of the pipeline they will be working with.
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