Me

Download 2025 Google Ads Account Audit Template

  • Get an editable copy of our Google Ads Account Audit template for a comprehensive review of your Google Ads account.
  • Includes over 61 key items to review covering structure, optimisation and scaling.
  • Downloadable Google Sheet allows you to make edits and track updates with ease.
download
  • Free Template

Download For Free

This audit helps users uncover account deficiencies by providing a structured, step-by-step checklist to evaluate every aspect of their Google Ads account. It highlights critical areas like targeting, ad copy, budget allocation, and performance tracking, making it easier to identify gaps, inefficiencies, and missed opportunities for optimization.

Identify Hidden Opportunities

Pinpoint gaps and inefficiencies in your Google Ads account to maximize ROI and uncover new growth opportunities.

Comprehensive

Follow a clear, structured checklist to ensure no critical aspect of your account is overlooked during the review process.

Best Practices

Regularly updated to align with changes in the Google Ads ecosystem and incorporate the latest best practices.

Regular audits are essential for maintaining a healthy and high-performing Google Ads account. They help ensure your campaigns stay aligned with your current business goals, uncover hidden issues like underperforming keywords or budget inefficiencies, and adapt to Google Ads platform updates.

  • Audits for 2025 now include updated checkpoints, such as Enhanced Conversions for Leads and Enhanced Conversions for Offline Conversions
  • With automation taking over many manual actions in Google Ads, it’s still essential to monitor activity regularly and an audit offers you a structured way in reviewing changes.
  • Audits are most effective when paired with analysis, so it’s essential to know how to extract and interpret insights in order to address the points highlighted by the audit.

Related Resources

How To Purchase Google Ads – A Simple Tutorial

Google Keyword Planner Tutorial

How To Create Google Call-Only Ads

Download Template

I’m a seasoned Digital Marketing Consultant with over 11,700 hours of hands-on platform experience. Let’s discuss how I can help you unlock the full potential of your digital marketing.

Newsletter

Sign up to our newsletter