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Download 2025 Google Ads Strategy Template

  • Get our editable Google Ads Strategy Template to create a clear and structured plan for your Google Ads campaigns.
  • Covers all facets of an expert Google Ads strategy, including alignment with business goals, audience targeting, keyword selection, creatives, budget forecasting, and campaign planning.
  • A downloadable Google Sheet that you can easily edit and share across your team.
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  • Free Template

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Crafting a successful Google Ads strategy starts with focusing on the results you want to achieve. An outcome-driven approach ensures that every aspect of your campaign—from goals to execution—aligns with your desired business outcomes.

Designed to streamline your Google Ads strategy formulation, the template is editable, shareable, and ready to drive success.

Aligned To Business Goals

Outcome-driven approach ensures that every aspect of your campaign—from goals to execution—aligns with your desired business outcomes.

Structured

Use a clear, structured format to create your Google Ads strategy. Easily share it across teams to ensure alignment and collaboration.

Best Practices

Regularly updated to align with changes in the Google Ads ecosystem and incorporate the latest best practices.

Our Google Ads Strategy Template provides an organized framework to keep your strategy focused and effective. With a step-by-step process for setting goals, selecting keywords, and allocating budgets, it ensures every part of your campaign aligns with your business outcomes.

  • To ensure your Google Ads program aligns with your business objectives, have members of your performance marketing team and business leaders complete this template together.
  • Forecasting should ideally be tied to key business metrics to streamline budget approval. While we've included a basic template, adding additional metrics can provide deeper insights and strengthen your case.
  • Consult product or customer facing teams to uncover less obvious keyword opportunities.

Related Resources

How To Purchase Google Ads – A Simple Tutorial

Google Keyword Planner Tutorial

How To Create Google Call-Only Ads

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